Summary
Phil from Radio.co shares essential marketing methods for promoting your internet radio station, emphasizing accessibility and engagement.
Highlights
- Social Media: Utilize platforms to create visibility and engage with your audience.
- Directories: Submit your station to internet radio directories for wider reach.
- Mobile Apps: Develop a custom app for easy access to your station on mobile devices.
- Local Events: Attend community events to promote your station and connect with listeners.
- Video Content: Use video to attract audiences from platforms like YouTube.
- On-Demand Content: Repurpose live shows into podcasts to reach a broader audience.
- Define Success: Set realistic goals to measure your station’s growth and effectiveness.
Key Insights
Leverage Social Media: Social media platforms are crucial for promoting your station. They provide a visual element to attract listeners who may not engage with audio content alone. Regular posts encourage interactions that can widen your reach.
Utilize Directories: Getting listed in internet radio directories like TuneIn and Streamer can significantly increase your visibility. Being on multiple directories allows potential listeners to discover your station easily.
Create Mobile Apps: Custom mobile apps simplify access for listeners, making it easier for them to tune in anytime. With many listeners using smartphones, having an app can increase engagement and listening duration.
Participate in Local Events: Engaging with your local community through events humanizes your station and fosters a loyal listener base. It also opens doors for potential sponsorships and collaborations.
Incorporate Video: Video content can attract a different audience demographic. By showcasing your radio shows or creating promotional videos, you can drive interest and redirect viewers to your audio platform.
Repurpose Content: Transforming live shows into podcasts allows you to reach listeners who prefer on-demand audio. This strategy can help you tap into audiences that consume media primarily through platforms like Spotify.
Set Clear Goals: Defining what success looks like for your station is vital. Whether it’s listener numbers or sponsorships, having clear objectives keeps you focused and encourages continuous improvement.
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