Top 5 Branded Videos of the Week: 7-Eleven for the holidays

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

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This Thanksgiving, we’ve got an eclectic bunch showing up for dinner. MrBeast is bringing the beef, Mrwhosetheboss is bringing an iPhone (we guess we can pass it around so everyone gets a chance to see the big game + the new season of Stranger Things), MIYU ASMR is treating everyone to 7-Eleven mukbang, and Maisy Leigh is already getting us in the Christmas mood with a classic Advent calendar.

Oh, and fern tv is bringing the KKK–but don’t worry, there’s an FBI agent hot on their trail.

Check it all out right here:

#1 How I Became MrBeef
Channel: MrBeast
Brand: Jack Link’s
Views: 18,667,552

The candy aisle isn’t the only place to find MrBeast this holiday season. While he’s been pushing new Feastables products hard in Q3/Q4 this year, he’s also established some long-term brand partnerships, including one with Jack Link’s.

In this Short, MrBeast gives a cheeky nod to his noticeable increase in swole-ness, and attributes it (at least in part) to gnoshing on his sponsor’s beef sticks. He wants other people to have this same easy-protein experience, he says, so teamed up with Jack Link’s to release his own branded sticks in original, zero-sugar, turkey, and teriyaki formulations. Not the kind of meat you usually put on the Thanksgiving table, but we can see these popping up in some YouTube-obsessed kids’ stockings this year.

#2 How an FBI Agent Infiltrated the KKK
Channel: fern
Brand: Incogni
Views: 7,602,22

fern, run by YouTuber duo @hoogyoutube and @Simplicissimus, promises high-quality “armchair documentaries, almost weekly”–and that’s exactly what this 40-minute video offers. In it, our hosts tell the story of Scott Payne, aka “the redneck turned FBI agent who infiltrated America’s underbelly.”

Payne has shared details before in his own book (Code Name: Pale Horse) and podcast (White Hot Hate), but for this video he gave an extensive sit-down interview, getting into the details of what it was like to be embedded with the KKK. fern interlaces his story with intense animations (all made by humans, not AI, they emphasize), and their brand partnership with data broker removal service Incogni is more of a background factor, giving the spotlight firmly to Payne and his harrowing journey. We dig it.

#3 iPhone Charging is Weird.
Channel: Mrwhosetheboss
Brand: ESR
Views: 7,190,527

Here’s a fun game, stolen from legendary Dungeons & Dragons DM (and recent Last Meals guest) Brennan Lee Mulligan: Look at a piece of technology in your home and try to explain, in great detail, how it works. No Googling! Run that one by your relatives this Thanksgiving.

Anyway, that game is what this video feels like. Mrwhosetheboss, like many tech YouTubers, got his hands on the new iPhone 17 early. And, like many tech-heads (and regular consumers), he wants to know exactly how fast this thing will charge compared to older models. But not just charge–charge wirelessly. That’s where his sponsor, phone accessories company ESR, comes into play. He uses its wireless chargers, taking a moment to compliment how quiet they are, on multiple models of iPhone. The results? We won’t spoil.

What is worth spoiling about this brand deal is that the usual CTA link at the bottom doesn’t send viewers to ESR’s website. Instead, it sends them to the company’s Amazon storefront. Mrwhosetheboss even includes a bit of text in the video description urging people to “search ‘ESR 3-in-1 MagSafe Charging Station’ on Amazon.com.”

This incoming click and search traffic boost is a way for brands to make their items more charming to Amazon’s product recommendation algorithms, getting their items to show up in search results, and show up closer to the top. We bet we’ll see more of these types of CTAs as Black Friday rolls into the big winter holiday buying season.

#4 ASMR 7-Eleven Fried Foods 【Mukbang/ Eating Sounds】【English subtitles】
Channel: MIYU ASMR
Brand: 7-Eleven Japan
Views: 7,135,442

7-Elevens in the U.S. are in the midst of getting a Japan-esque makeover, with a bigger variety of better, fresher foods. But for those of who are still American and stuck here with overly crisp hot dogs and stale pizza, there’s always vicarious living. MIYU ASMR knows it, too: Her 12-minute fried foods mukbang is a long-distance trip through 7-Eleven Japan’s finest offerings–and, unsurprisingly, the chow-down is sponsored by 7-Eleven itself.

Over in Japan, 7-Eleven and other konbinis often introduce seasonal items, so we’re not surprised the chain is ramping up advertising as we head into Christmas–which, for Japanese folks, is a romantic holiday best celebrated with copious snacks and a big bucket of KFC.

BONUS #3,400 cozy holiday gaming nights ☕️🎄ft. Peanuts Digital Advent Calendar 2025
Channel: Maisy Leigh
Brand: American Greetings
Views: 35,027

Maybe it’s just me, but going to holiday stores used to be an annual, multi-day event. In the late 90s, my mother would bring us to a Hallmark location before Thanksgiving even hit to pick out new ornaments and buy cards to send out to our sprawling family. Now we order ornaments online, and cards are digital, too.

There’s more maudlin stuff to say about that, but we’ll skip in favor of noting how American Greetings, a former bastion of holiday cards that shuttered all its physical locations after Chapter 11 in 2020, is revamping online. It sponsored gaming YouTuber Maisy Leigh to show off its digital Advent calendar, where each day, she unlocks new online content themed after classic Peanuts. Each virtual ‘ornament’ comes with comic strips, minigames, and more.

Will this replace all the deluxe IRL Advent calendar unboxings being posted right now? Probably not–but it is an interesting look at how a business whose brick-and-mortar bread-and-butter went defunct is doing things in 2025.

…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.